The Art of Looking Sideways
Alan Fletcher will talk about his work and discuss his new book, The Art of Looking Sideways (Phaidon £24.95), a primer in visual intelligence and exploration of the workings of eyes, hands, brain and imagination. The material is presented in a series of inventive pages that are themselves masterly demonstrations of the use of type, space, colour and imagery. Fletcher has distilled a lifetime of experience into this unique exploration of perception, colour, pattern, proportion, paradox, alphabets, words, creativity, culture, aesthetics and value. Alan Fletcher helped found Fletcher Forbes Gill design consultancy and was a founder member of Pentagram. He belongs to that elite group of designers who have transcended the conventional boundaries of their craft.